Never, ever send Angels or Venture Capitalists (VC's) your business plan when you make initial contact with them.
You need to understand that Angels and VCs are swamped with unsolicited business plans.
They are simply not going to read your business plan if you send it to them in the initial email and sending one in will simply irritate them.
Actually, you shouldn’t even send an Executive Summary (even a one page Summary) or a PowerPoint in your first email.
So what should you say in your initial email?
Instead of sending your business plan, give the Angel or VC selected “teaser” points about your enterprise or venture.
What do we mean by “teaser” points?
“Teaser” points are 5 to 6 bullet points (200 words or less) about your venture with the key points of it.
You need to understand that Angels and VCs are swamped with unsolicited business plans.
They are simply not going to read your business plan if you send it to them in the initial email and sending one in will simply irritate them.
Actually, you shouldn’t even send an Executive Summary (even a one page Summary) or a PowerPoint in your first email.
So what should you say in your initial email?
Instead of sending your business plan, give the Angel or VC selected “teaser” points about your enterprise or venture.
What do we mean by “teaser” points?
“Teaser” points are 5 to 6 bullet points (200 words or less) about your venture with the key points of it.
The main aim of the teaser email is to:
Create intrigue and excitement
Show that the market size is big enough
Show that the management team is unique
Prove that the venture is capable of generating significant revenues over time
Create a sense of urgency (e.g., implying that you will get financing within 90 days with or without them)
If the VC is interested, they will email you back to request an executive
summary, PowerPoint deck, or even your full business plan.
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