These are WHAT mistakes.
They occur when you follow a strategy that fails to deliver the results you want. You can know why you do the things you do and you can know how to do the work, but still choose the wrong what to make it happen.
1. You need Buy-in from the team
2. You need clear objectives
3. Be pragmatic - make sure you keep dealing with normal day-to-day business
4. Keep momentum going
5. Get Perfect later
6. Celebrate Every Small Success
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