It does not take 20 minutes or 10 minutes or even 3 minutes to pitch.
You do not have to explain everything in great detail at this stage, that comes later.
All you need in one minute is this very short checklist
1. Who is it for?
2. What are they frustrated by?
3. Your idea or concept or product is....
4. Your idea/concept/product provides this solution....
5. Unlike the others , the competitors....
6. Your idea/concept or products key features are.....
Here is a recent example;
"For investors seeking a 10% return or more on their investment who don't want risky long-term investments like shares or Crypto-Currency.
Our Serviced Accommodation property deal has low risk, security, cashflow and you can cash-out anytime you want with just two days notice."
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