When entrepreneurs or property developers are seeking
investment, a killer pitch deck should include the following slides:
•
First, identify the problem
•
Second, provide the solution
•
The third slide will outline you product or solution
•
The fourth slide details the market size
•
The fifth slide details your team
•
The sixth slide identifies your traction or sales so far
•
The seventh slide discusses your competition
•
The penultimate slide contains your brief financials
•
The final slide should state the amount being raised
1.
The opening or cover
Credibility. Quotes from media outlets give trust and add
social proof to your venture. For any investor reviewing your slide deck this
will give instant credibility. By having credible sources you will increase the
attention and time spent on your materials.
2.
Problem and solution
Normally startups create different slides for the problem and
the solution however summarising all the information in one single place is
good because on just the second slide, the investor knows right away what the
company is all about and the problem is trying to solve.
3.
The team
The most important slide in any pitch deck. The investor wants
to know who is driving the business and what makes them so unique to execute on
that mission and vision. The idea is 10% and 90% is from execution. When you
are investing in a first time founder you are also investing in that
individual‘s education and all the mistakes he or she will make during the
early days. Having the founder experience and domain expertise helps in
reducing the risk of an investment.
4.
The product
You should definitely include a slide covering traction.
Investors want to know what kind of acceptance your venture has received from
the market and if you are ready to scale the business with the capital you
raise. Many founders make the mistake of raising capital to start
the company. This ultimately results in taking unnecessary dilution right out
of the gate.
5.
The market
Show the growth that the market is experiencing over
time. Include sources from research papers and graphs.
6.
Opportunity and competition
This slide showcases all the competitors in a diagram where
you set yourself apart from all the other companies, clearly outlining what
makes you unique.
7.
Barriers to entry
One of the main concerns of investors is the competitive
advantage that your company has over the other players in your space. What
makes you unique? How will you be able to outperform your competitors? Make
sure you include this information on your pitch deck very clearly.
8.
Funding history
Investors want to know who else is part of your company. If
you have high profile investors already, include them or their logo in this
slide. This will definitely help with increasing the trust with prospects. Also
include the use of proceeds. Why are you raising the capital and what you
intend to do with it?
9.
Future prospects & vision
Without a proper vision and having the team aligned around it
there is no way you will find success with your venture.
10.
Contact
Provide access details to the data room on this slide. This
helps in accelerating the process of getting funded as it takes out the back
and forth. You can use Dropbox or Hightail for this.
11.
Financial model
Financial projections are a shot in the dark when you are a
startup. However, this slide serves as a roadmap and gives a good idea to the
investor on where things are headed. It also shows how grounded you and your
management team are. If you are not a financial guy, you must have an expert
take a look at your financials before you send them out to investors.
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